Hooijer Group is the brand owner, importer, and distributor of a diverse portfolio of fashion brands across the Benelux and DACH regions. Its own brands are also sold outside the European Union. All brands are positioned in the mid to premium segment and can be categorized into (high) fashion, lifestyle, comfort, and outdoor.

The guiding principle of the brand portfolio is that the brands strengthen one another. Combined with an extensive service offering, Hooijer Group provides a one-stop-shop solution and positions itself as a full-service fashion agency.

Passion for shoes runs deep in the Hooijer family. With experience gained from various roles in different major retailers, Hilko Hooijer embarked on the distribution journey in the early 2000s, which has since evolved into a true full-service fashion agency with a diversity of strong fashion brands. The values of a family business are deeply rooted, evident in the open and pleasant culture within the company.

Hooijer Group is a Dutch family-owned company, centrally located in Oldenzaal, close to the German border. As a full-service agency, we support both manufacturers and retailers in the areas of marketing, sales, and supply chain management. We do so with a professional and driven team of more than 70 employees. Our organization is structured into dedicated teams specializing in purchasing, marketing, IT, sales, finance, and logistics. We are highly service-oriented and customer-focused.

Our brand portfolio includes Crocs, Georgia Boot, HEYDUDE, Hunter, Jan Jansen Amsterdam, KEEN, Lazamani, Piedi Nudi, Sockwell, Superfeet, Toni Pons and Tofvel. To support both in-store and online sales for our partners, we provide comprehensive online and offline marketing support. High-quality Point of Sale (POS) materials form a vital foundation for optimal brand presentation in physical retail environments. To maximize online brand visibility, we also support our partners with strong content, branded websites, and social media initiatives.

We operate from a modern and attractive working environment that includes a warehouse of approximately 10,000 m². Our logistics department operates seven days a week, handling dropshipping, B2B, and B2C deliveries. Our service department operates in multiple European languages and is available five days a week via email, web, and telephone.

Hooijer Group has various showrooms in CAST Nieuwegein, Trademart Brussels, MOC Munich, BRANDBOXX Hannover, O1 Ordercenter Mainhausen, HdK Modezentrum Sindelfingen and SOC Ratingen-Breitscheid.